Corporate

Concept

B-aparthotels is an apartment hotel chain that developed an operating system which enables high customer value by creating a homelike living environment (a home away from home), characterized by a comfortable and spacious room with service at affordable prices.
Our vision is to deliver exceptional guest experience by providing a unique combination of hotel benefits and a homelike environment. The apart-hotel contains apartments in varying sizes, so you can find the right accommodation that fulfil all your needs. In all our properties you can find 5 different types of accommodation:
Executive rooms of 25-30m2, maximum occupancy 2 persons
Business apartments of 35m2, maximum occupancy 2 persons
Duplexes of 60-70m2, maximum occupancy of 4 persons
1-bedroom apartments of 45-50m2, maximum occupancy of 3 persons
2-bedrooms apartments of 70-75 m2, maximum occupancy of 5 persons
Penthouses of 80-95m2, maximum occupancy of 6 persons

History

B-apart group was established in 2001 with the acquisition of its first two apart-hotels in Brussels, Louise and Montgomery. 7 years later the group acquired two buildings: Ambiorix near the European Commission and Grand place, right in the city centre. The first one was opened in 2008 and Grand Place was opened in 2009. Then in 2011 B-apart acquired Regent and opened it the following year. Located between Grand Place and Ambiorix this accommodation offers a perfect localization with the city centre and the European quarter accessible by walk. 2014 was the year during which the group went abroad. In fact, the acquisition of a property in The Hague, Netherlands, allowed the company to provide a new alternative for those who want to discover the neighbouring country of Belgium. 2016 was a very busy year for B-apart because it opened two new properties and sold one. Our first assets, Louise, was sold to buy a new building in Antwerp, Belgium. During the same year Kennedy, in The Hague opened to the public. In 2018 Ambiorix and Montgomery will beneficiate from a renovation and we will also open a new property in Amsterdam

Vision

B-aparthotels ambition is to develop the existing portfolio by implanting new properties next to the Benelux, like Gent, Leuven, Rotterdam, Eindhoven or Luxembourg further into the European market like France, Germany, Poland, Scandinavia, and UK with London.
The Object is to develop till 2022 30 B-aparthotels.